Women In Automotive Leadership Inaugural Event


In conjunction with Women’s Equality Week, Birchwood Automotive Group held their first “Women in Automotive Summit 2017” to connect, educate and inspire women. The event was held on Thursday, January 19, 2017 at the Birchwood Credit Inc. facility located at 136 Lakeside Road in Springfield, Manitoba.

Approximately 110 Birchwood team members participated in the event. The afternoon opened with MaryAnn Kempe, Birchwood CHRO, sharing inspiring contributions women have made to the automotive industry. She also touched on the topics of traditional and “reverse” mentorship and how active mentorship relationships can benefit both participants.

Kempe then introduced the featured speaker – Kelly Williams, former NASCAR driver and the woman behind Kelly’s Garage. Williams led the attendees through an interactive car care clinic, which covered safe vehicle maintenance in a fun, hands-on environment. She closed off her presentation with a video showcasing her time spent driving and the determination required to succeed and advance in an otherwise male-dominated sport.

The evening ended with a networking event that included team members, general managers, directors and Birchwood Executive members. The event was sponsored by the Birchwood Women In Automotive Leadership group, which was founded in 2016. Women in Automotive Leadership, or WIAL, is led by a committee with a focus on five key areas: mentorship, leadership development, networking, and recruitment.


Leave a Reply

Your email address will not be published.